About
The Power of Audio + Science + AI is a podcast series by Behavioral Scientist Jasmine Moradi with the purpose to educate Brand Leaders on the Power and the Future of Audio Branding. I investigate how Audio Branding offers brands with boundless creative opportunities — from Music Marketing to Sound Architecture, from AI Music to Consumer Psychology and beyond — so the right sound is heard by consumers at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years and brands have just started recognizing the Power of Sound. This is one medium that you as a marketer and advertiser cannot afford to ignore. How are your Audio Assets subconsciously being perceived by your customers and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the Power of Audio, Science and Artificial Intelligence to succeed with your Audio Branding Experience.
My guests are on the Mission to Increase the Value of Music by educating brands about the power of Audio Branding in storytelling. The podcast is for those who want to learn how to apply Behavioral Science for Business Success. Tune in!
About
My name is Jasmine Moradi, and I am a Behavioral Sound Scientist known in the music industry for having conducted the world’s biggest scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI. I have an endless curiosity, passion and determination to discover the power that sound, brand and products has on the brain.
My expertise is through scientific research Identify
what makes your customers tick!
Educating Brand Leaders about the Power of Emotions on How to Speak to Consumers Heart.
Helping Brand Leaders to Drive Insights from Consumer Research by Unveiling
Connections Between Consumers’ Heart & Minds and Behavior.
The subconscious sound experience
Behavioral Sound Scientist
Bridging the Audio Business – Sound Science
Gap by Quantifying Audio ROI.
Gap by Quantifying Audio ROI.
Usability, In-depth interview & survey
UX Researcher
Bridging the Gap Between Users, Design
and Product Metrics to Build Better Technology.
and Product Metrics to Build Better Technology.
LimbicBrandEvolution.com
Consumer Insight Analyst
Bridging the Gap Between Brands and Audiences. Creating Limbic Sparks® When Emotional Motivation meets Brand Desire.
Latest
16. How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement. In conversation with Geoffrey Stern Founder & CEO at Voice Express.
Geoffrey Stern and I discuss the ins and outs of Why Voice Triggers Emotions, and How Brands can use Voice Experience to build Stronger Emotional Connections with their Customers.
15. Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. In conversation with Dr. Amy Belfi Assistant Professor at Missouri University of Science and Technology.
Amy Belfi and I discuss the ins and outs of her Research Findings, on How and Why Music Influences our thoughts, Emotions, Feelings, and Behaviors.
14. Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets. In conversation with Lauren McGuire, President at Made Music Studio.
Lauren McGuire and I discuss the ins and outs of Sound Branding in the Age of COVID-19 and Beyond.
13. Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research Institute of Retail Economics.
Sven-Olov Daunfeldt and I discuss the ins and outs of the Effects of Brand-Fit In-Store Music on Sales and on Customer and Store Staff’s Satisfaction.
12. 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global at MRC Data.
Helena Kosinski and I discuss the ins and outs of MRC Data’s 2020 U.S. Year-End report in collaboration with Billboard.
11. Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.
Margareta Andersson and I discuss the ins and outs of Sound in Architecture and in Design.
10. Brand-fit Music Scan: The scientifically proven methodology behind Soundtrack Your Brand’s in-store music research and AI music tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.
Magnus Rydén and I discuss the ins and outs of the Methodology Behind his Brand-Fit Music Scan and Soundtrack Your Brand's AI Music Tagging.
9. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the future code of Sonic DNA. In conversation with Björn Thorleifsson Senior Strategist at amp.
Björn Thorleifsson and I discuss amps's report “Best Audio Brands 2020 Rankings”their findings, and the best practice.
8. Quantifying Audio ROI: It’s time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. In conversation with Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora
Steve Keller and I discuss the ins and outs of the Psychology and Quantification of Audio.- How to Harness the Power of Sound to Shape Perception and Influence Behavior...
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Let's Work Together!
My Expertise is to Understand, What Makes Your Customers Tick? With one Foot in the Research World and one in the Business World, I Focus on Growing Competitive Advantages with the Power of Scientific Measurements.
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© 2020 Jasmine Moradi. All rights reserved.
17. Sonic seasoning: Eating with your ears. How music and sound can be used to enhance the multisensory experience of food and drink. In conversation with Dr. Charles Spence, Head of the Crossmodal Research Laboratory at Oxford University.
Dr. Charles Spence and I discuss the ins and outs of Sonic Seasoning, When Food, Sound & Neuroscience intertwine to create the perfect Food and Drink experience.