Welcome, and thanks for checking in! My name is Jasmine, and I am known in the music industry for having conducted the world’s biggest scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand/Spotify Business and HUI Research.

My expertise is through Behavioural Science, and User Experience Research identify what actually makes customers tick! I scientifically uncover the true connections between your consumers’ heart, mind & behaviour and your product. Your company can turn my impactful insights into a superior product, a more powerful content marketing strategy and a robust research capability.