The Power of Audio + Science + AI is a podcast series by Behavioral Scientist Jasmine Moradi with the purpose to educate Brand Leaders on the Power and the Future of Audio Branding. I investigate how Audio Branding offers brands with boundless creative opportunities — from Music Marketing to Sound Architecture, from AI Music to Consumer Psychology and beyond — so the right sound is heard by consumers at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years and brands have just started recognizing the Power of Sound. This is one medium that you as a marketer and advertiser cannot afford to ignore. How are your Audio Assets subconsciously being perceived by your customers and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the Power of Audio, Science and Artificial Intelligence to succeed with your Audio Branding Experience.
My guests are on the Mission to Increase the Value of Music by educating brands about the power of Audio Branding in storytelling. The podcast is for those who want to learn how to apply Behavioral Science for Business Success. Tune in!
My name is Jasmine Moradi, and I am a Behavioral Sound Scientist known in the music industry for having conducted the world’s biggest scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI. I have an endless curiosity, passion and determination to discover the power that sound, brand and products has on the brain.
My expertise is through scientific research Identify
what makes your customers tick!
Educating Brand Leaders about the Power of Emotions on How to Speak to Consumers Heart.
Helping Brand Leaders to Drive Insights from Consumer Research by Unveiling
Connections Between Consumers’ Heart & Minds and Behavior.
The subconscious sound experience
Behavioral Sound Scientist
Gap by Quantifying Audio ROI.
Usability, In-depth interview & survey
and Product Metrics to Build Better Technology.