Welcome, and thanks for checking in! My name is Jasmine, and I am known in the music industry for conducting the world’s most significant scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand/Spotify Business and HUI Research.

My expertise is through Behavioural Science and User Experience Research to identify what makes customers tick! I scientifically uncover the actual connections between your consumers’ hearts, minds & behaviour and your product. Your company can turn my impactful insights into a superior product, a more powerful content marketing strategy and a robust research capability.