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About the Podcast/Vlog

The Power of Audio + Science + AI is a podcast series by Behavioral Scientist Jasmine Moradi with the purpose to educate Brand Leaders on the Power and the Future of Audio Branding. I investigate how Audio Branding offers brands with boundless creative opportunities — from Music Marketing to Sound Architecture, from AI Music to Consumer Psychology and beyond — so the right sound is heard by consumers at the Right time and in the Right moment.

The increasing importance of Audio to the brand marketer has grown multiple in the last few years and brands have just started recognizing the Power of Sound. This is one medium that you as a marketer and advertiser cannot afford to ignore. How are your Audio Assets subconsciously being perceived by your customers and are you Measuring the Impact?

Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the Power of Audio, Science and Artificial Intelligence to succeed with your Audio Branding Experience. 

I am on the Mission to Increase the Value of Music by educating brands about the power of Audio Branding in storytelling. Furthermore, to Increase the Value of the Creation Process, so Artists get the value they deserve for their magical art.

My podcast is for those who want to learn how to apply Behavioral Science for Business Success. Tune in!

Thanks, Jasmine! You’re doing so much through your own podcast and platform
to elevate our relationship with sound and the significant role it plays in all areas of our lives,
from audio product branding, through the way it can affect our taste perceptions of food,
to its possible potential to heal us when sick. It means a great deal getting this support from you.
Thank you for all the work you’re doing in supporting and evolving the sound and acoustics community.
Simon Gosling - Quiet Mark
Simon Gosling
CMO @ Quiet Mark

About Jasmine Moradi

My name is Jasmine Moradi, and I am a Behavioral Sound Scientist/UX Researcher known in the music industry for having conducted the world’s biggest scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI. I have an endless curiosity, passion and determination to discover the power that sound, brand and products has on the brain. My mission is to increase the value of sound and music creation, so artists get the value they deserve for their magical art. 

My expertise is through scientific research Identify
what makes your customers tick!

Educating Brand Leaders about the Power of Emotions on How to Speak to Consumers Heart.
Helping Brand Leaders to Drive Insights from Consumer Research by Unveiling
Connections Between Consumers’ Heart & Minds and Behavior.

The subconscious sound experience

Behavioral Sound Scientist

Bridging the Audio Business – Sound Science
Gap by Quantifying Audio ROI.
Usability, In-depth interview & survey

UX Researcher

Bridging the Gap Between Users, Design
and Product Metrics to Build Better Technology.

Consumer Insight Analyst

Bridging the Gap Between Brands and Audiences. Creating Limbic Sparks® When Emotional Motivation meets Brand Desire.

Upcoming Guests