
The secret behind a successful Sonic Identify.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
店舗やレストラン、そのほかの公共施設(公的な興行が開催される場所)で音楽を流す場合、SpotifyやApple Musicといった音楽配信サービスの個人使用に関する法律とは別に、著作権法に乗っ取ってライセンスを取得しなくてはならない。だが今回の調査によれば、
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Thomas Lidy: “You choose the playlist that you’ve created on Spotify, and then it tells you something about you. I must say it got him correctly”.
Sven-Olov Daunfeldt: “Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters”.
Thomas Lidy: “Base don Ai and data science we trained AI based on music experts knowledge. Here we talk about semantic audit analysis which mean we usually start with analyzing the signal in the music. There are platforms out there which relay fully on just user interaction like thumbs up thumbs down or how people react to playlists”.
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