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Steve Keller: “I picked up a guitar when I was in junior high school and in high school I started writing songs because it was a great way to meet girls, but I never thought about it as career”.
Episode 13: In conversation with Sven-Olov Daunfeldt, Head of Research at Institute of Retail Economics. Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer
Dr. Johannes Coloma-Flecker: “This universal language has that feeling to it. Music allows us to connect directly. We don’t need to translate it. We don’t need to wait for it. We immediately feel it and this is something so powerful that few others medium have”.
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:You have
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