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Martin Willers: “In Sweden I think we’re the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call “mysbeslysning”, which is like cozy lightning. It’s a word that you know is really powerful to a lot of swedes”.
Listen to Sven-Olov Daunfeldt talking [in Swedish] about our collaboration with Soundtrack Your Brand and how it has enabled world-unique research on how background music affects personal and customers in the commercial marketplace. Handelsrådet podcast in
The impact of choosing appropriate music has been researched and found to be effective. In a 2015 study from the Stockholm School of Economics, researchers looked at the impact of music at
Martin Willers: “Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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