Musik jättelyft för Gant
Gant bytte bakgrundsmusik i en butik. Då steg försäljningen med 32 procent. ”Positivt överraskade”, säger Caroline Roth. Market berättade för knappt ett år sedan om ett forskningsprojekt som HUI Research har
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50 Million+ Voice Messages Recorded at Build-A-Bear.
50 Million+ Voice Messages Recorded at Build-A-Bear.
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Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment.
Lauren McGuire: “How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and safe”.
MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New.
Helena Kosinski: “Then continuing to use different types of streaming services. On the film and TV side that’s seen the biggest increase was Netflix and Disney plus launched”.
Music & Brands music marketing opportunities.
Helena Kosinski: “I think music allows the brands to access consumers that otherwise can be hard to reach”.
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