Jasmine Moradi

About Me

Jasmine Moradi

Behavioural Sound Scientist and UX Researcher

Through user experience
and market research, my expertise is to identify what actually
makes your customer's tick!

I am fascinated by the power of Emotional Marketing, Branding, E-Commerce and Technology.

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My name is Jasmine Moradi, and I am known in the music industry for having conducted the world’s most significant scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI

My expertise is through Behavioural Science and User Experience Research to identify what makes customers tick! I scientifically uncover the connections between consumers’ hearts, minds & behaviour and product needs.

Jasmine Moradi

Behavioural Sound Scientist and UX Researcher

Jasmine Moradi - Behavioural Sound Scientist & User Experience Researcher | Consultant | Podcast | Audio | Insights | Behaviour | Music

Expertise

The subconscious sound experience

Behavioural Sound Scientist

Bridging the Audio Business – Sound Science Gap by Quantifying Audio ROI.

Usability, In-depth interview & survey

UX Researcher

Bridging the Gap Between Users, Design and Product Metrics to Build Better Technology.

AUDIO BRANDING - SONIC BRANDING - SOUND SCIENTIST - MUSIC RESEARCH - IN-STORE MUSIC - Jasmine Moradi
LimbicBrandEvolution.com

Consumer Insight Analyst

Bridging the Gap Between Brands and Audiences. Creating Limbic Sparks® When Emotional Motivation meets Brand Desire.

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About Me

I am an Iranian that grew up in Sweden, and I have a big passion for Behavioural Science, UX Research, AI and Audio Branding. I love interviewing people to understand what makes them tick and tell their stories.

 

Research techniques

  • Qualitative survey
  • Quantitative interviews
  • Field research
  • Focus groups
  • Usability testing
  • Data Collection
  • Secondary Research
  • Gap Analysis
  • Top Task Analysis
  • A/B Testing

Press & Media

150 + press articles. 

Mission

To dig deep into the brain and the mind of consumers to grow business sales. Turning consumer insights into Superior Products, Powerful Content Marketing and  Robust Research Capabilities.

Skills

  • People person
  • Relationship builder
  • Initiative taker
  • Planner
  • Team worker
  • Strategist
  • Inquisitive interviewer 
  • Curious communicator & Problem-solver

Vision

Heal the world with music’s power and increase the value of sound and music, so artists get the value they deserve for their magical art.

Groundbreaking
in-Store music research

Featured in 150 + articles

The background effect of music on staff and sales

  • Soundtrack
  • HUI
  • The Swedish Retail and Wholesale Council
  • Filippa K
  • Hästens 
  • Jasmine Moradi

Effects of employees' opportunities to influence in-store music on sales: Evidence from a field experiment

  • Soundtrack
  • HUI
  • Filippa K
  • Jasmine Moradi

data-driven song recognition estimation using collective memory dynamics models

  • Soundtrack
  • FuturePulse (Horizon2020)
  • Jasmine Moradi

The Hidden Value of Music Business

  • Soundtrack
  • Nielsen Music 
  • Jasmine Moradi

The impact of music in restaurants

  • Soundtrack
  • HUI
  • McDonalds
  • Jasmine Moradi

What does your brand sound like?

  • Soundtrack
  • Stockholm School of Economics
  • Jasmine Moradi