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About Me
Jasmine Moradi
Behavioural Sound Scientist and UX Researcher
Through user experience
and market research, my expertise is to identify what actually
makes your customer's tick!
I am fascinated by the power of Emotional Marketing, Branding, E-Commerce and Technology.
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My name is Jasmine Moradi, and I am known in the music industry for having conducted the world’s most significant scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI.
My expertise is through Behavioural Science and User Experience Research to identify what makes customers tick! I scientifically uncover the connections between consumers’ hearts, minds & behaviour and product needs.
Jasmine Moradi
Behavioural Sound Scientist and UX Researcher
Expertise
The subconscious sound experience
Behavioural Sound Scientist
Bridging the Audio Business – Sound Science Gap by Quantifying Audio ROI.
Usability, In-depth interview & survey
UX Researcher
Bridging the Gap Between Users, Design and Product Metrics to Build Better Technology.
LimbicBrandEvolution.com
Consumer Insight Analyst
Bridging the Gap Between Brands and Audiences. Creating Limbic Sparks® When Emotional Motivation meets Brand Desire.
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About Me
I am an Iranian that grew up in Sweden, and I have a big passion for Behavioural Science, UX Research, AI and Audio Branding. I love interviewing people to understand what makes them tick and tell their stories.
Research techniques
- Qualitative survey
- Quantitative interviews
- Field research
- Focus groups
- Usability testing
- Data Collection
- Secondary Research
- Gap Analysis
- Top Task Analysis
- A/B Testing
Press & Media
150 + press articles.
Mission
To dig deep into the brain and the mind of consumers to grow business sales. Turning consumer insights into Superior Products, Powerful Content Marketing and Robust Research Capabilities.
Skills
- People person
- Relationship builder
- Initiative taker
- Planner
- Team worker
- Strategist
- Inquisitive interviewer
- Curious communicator & Problem-solver
Vision
Heal the world with music’s power and increase the value of sound and music, so artists get the value they deserve for their magical art.
The background effect of music on staff and sales
- Soundtrack
- HUI
- The Swedish Retail and Wholesale Council
- Filippa K
- Hästens
- Jasmine Moradi
Effects of employees' opportunities to influence in-store music on sales: Evidence from a field experiment
- Soundtrack
- HUI
- Filippa K
- Jasmine Moradi
data-driven song recognition estimation using collective memory dynamics models
- Soundtrack
- FuturePulse (Horizon2020)
- Jasmine Moradi
What does your brand sound like?
- Soundtrack
- Stockholm School of Economics
- Jasmine Moradi
I love to hear from you.
Let's discover together!
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
Message me
i@jasminemoradi.com
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