CXO: Behavioral Scientist + UX Researcher & Podcast Producer
Through user experience and market research, my expertise is to identify what actually makes your customer's tick!. I am fascinated by the power of Emotional Marketing, Branding, E-Commerce and Technology.
My name is Jasmine Moradi, and I am known in the music industry for having conducted the world’s most significant scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI.
My expertise is through Behavioural Science and User Experience Research to identify what makes customers tick! I scientifically uncover the connections between consumers’ hearts, minds & behaviour and product needs.
The subconscious sound experience
Behavioural Sound Scientist
Bridging the Audio Business – Sound Science gap by quantifying Audio ROI.
Usability, In-depth interview & survey
Bridging the gap between users, design and product metrics to build better technology.
Consumer Insight Analyst
Bridging the gap between brands and audiences. Creating Limbic Sparks® when emotional motivation meets brand desire.
I am an Iranian that grew up in Sweden, and I have a big passion for Behavioural Science, UX Research, AI and Audio Branding. I love interviewing people to understand what makes them tick and tell their stories.
- Qualitative survey
- Quantitative interviews
- Field Research
- Focus Groups
- Usability Testing
- Data Collection
- Secondary Research
- Gap Analysis
- Top Task Analysis
- A/B Testing
Press & Media
150 + press articles.
To dig deep into the brain and the mind of consumers to grow business sales. Turning consumer insights into Superior Products, Powerful Content Marketing and Robust Research Capabilities.
- People person
- Relationship builder
- Initiative taker
- Team worker
- Inquisitive interviewer
- Curious communicator & Problem-solver
Heal the world with music’s power and increase the value of sound and music, so artists get the value they deserve for their magical art.