MusiMe: You are what you listen to. Your Spotify playlists reveal your personality.
Thomas Lidy: “You choose the playlist that you’ve created on Spotify, and then it tells you something about you. I must say it got him correctly”.
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A“humanized” algorithm = a human fused AI + feedback loop.
A“humanized” algorithm = a human fused AI + feedback loop.
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“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details
Sven-Olov Daunfeldt: “Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters”.
How the power of sound shapes consumer perception and influences consumer behavior.
Steve Keller: “It is a really pleasurable experience, and it’s very addictive. Music is an extremely powerful dopamine trigger. It’s one of the reasons why we have particular songs we like to listen to over and over and over again”.
Magnus Rydén’s best practice on strategically curating in-store music.
Magnus Rydén: “It was even better to play no music than playing wrong music. Just playing music that’s not good enough can actually hurt your sales. The first step is always to have a purpose”.
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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