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Dr. Johannes Coloma-Flecker: “My research question was, “How does music fit if we link music to specific parts of brand personality? Would this fit help us perceive the brands better than we would do without the music?”.
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
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