Artists and musicians are missing out on $2.7 billion per year.

Artists and musicians are missing out on $2.7 billion per year.

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B2B Music License Background music In-store Music Ola Sars Soundtrack Your Brand

AUDIO BRANDING | SONIC BRANDING| | SOUND SCIENTIST | MUSIC RESEARCH | IN-STORE MUSIC

Our new research report says “Sales drop by 6 % when employees control in-store music”

Thrilled to announce that my in-store music research project at Soundtrack Your Brand with professor Sven-Olov Daunfeldt @ HUI Research in collaboration with Filippa K, that started in 2016, was

Why randomized music experiment is the key to capture the causal effects.

Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.

AUDIO BRANDING - SONIC BRANDING - SOUND SCIENTIST - MUSIC RESEARCH - IN-STORE MUSIC

Sami: Vi vill skapa en känsla med hjälp av musik

Den genomsnittliga försäljningen ökade med 31,7% när varumärkesanpassad bakgrundsmusik spelades istället för när icke-varumärkesanpassad bakgrundsmusik spelades i butik i en studie i samarbete mellan Handelshögskolan, Soundtrack Your Brand och GANT. Johansson

Stop Turning On The Radio! Your Choice Of In-store Music Makes Or Breaks Your Business.

Sven-Olov Daunfeldt: “If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business”.

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