Support by listening, subscribing and sponsoring!
Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?
Magnus Rydén: “If you get the wrong picture of whom the target group is then you can select the wrong music then they won’t relate to. That I would say is the trickier part”.
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:
Dr. Charles Spence: “If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online”.
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
i@jasminemoradi.com
© 2020 Jasmine Moradi. All rights reserved.
