
Why science says you should play music in your shop
Jasmine Moradi’s Tips For Music in Retail: Take control of the speakers. Know what music you’re playing and why. Don’t make random music choices. Don’t shuffle the lists. Plan your music. The
Audio Branding is a concise, practical guide on the influential world of audio branding – what it is, why it’s important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (an warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Jasmine Moradi’s Tips For Music in Retail: Take control of the speakers. Know what music you’re playing and why. Don’t make random music choices. Don’t shuffle the lists. Plan your music. The
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Martin Willers: “In Sweden I think we’re the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call “mysbeslysning”, which is like cozy lightning. It’s a word that you know is really powerful to a lot of swedes”.
This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
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