Special report: Background audio to the fore
Shops, drinking establishments and eateries have fallen silent at different times under Covid-19 restrictions but, as Kevin Hilton reports, background music and sound in general continues to play a big
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Audio revolution in the public domain is the next hit – audio messaging and audio research.
Audio revolution in the public domain is the next hit – audio messaging and audio research.
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Why randomized music experiment is the key to capture the causal effects.
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
MIRAC: Automatiserat urval av musik för publika musikmiljöer
Jag har en kandidatexamen inom Retail Management från Handelshögskolan i Stockholm. Min kandidatuppsats, “What does your brand sound like?”, behandlar hur matchande bakgrundsmusik påverkar kundernas emotioner, varumärkesimage, och reaktion, och
How music affects customers like yours
What’s in the report? Researchers have long known that music can influence consumers’ experience and behavior in commercial marketplaces. This report provides an overview of previous research and to summarize
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