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The chances are today you’re going to listen to some music. And perhaps you’re listening to someone else’s music stream being played in a café, office, auto workshop or the
Episode 13: In conversation with Sven-Olov Daunfeldt, Head of Research at Institute of Retail Economics. Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer
“In an industry where there is so much gut feeling guiding people t’s very hard to prove anything as it’s just happening by chance”.
Margareta Andersson: “We had a really brave customer, because the whole idea of Mood Stockholm from the beginning was that they wanted to create something that wasn’t existing”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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