Jag har en kandidatexamen inom Retail Management från Handelshögskolan i Stockholm. Min kandidatuppsats, “What does your brand sound like?”, behandlar hur matchande bakgrundsmusik påverkar kundernas emotioner, varumärkesimage, och reaktion, och om detta leder till en ökad försäljning. Sedan 2015 driver jag forskningsavdelning på Soundtrack Your Brand där vi tar reda på hur musik påverkar varumärken, konsumenten, personal i butiksmiljöer. Artikeln “Effects of Brand-Fit Music on Consumer Behavior: A Field Experiment” är världens största musikstudie om automatiserat urval av musik för publika musikmiljöer. – Jasmine Moradi Head of Research Soundtrack Your Brand, BSc Retail Management, Stockholm School of Economics.
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Source: MIRAC
Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Dr. Bradley Vines: “Imagination for what’s happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can’t shut off hearing. You can always close your eyes but when you’ve got the radio on you’re just being fed information”.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
My expertise is to understand, “What makes your customers tick?” With one foot in the research world and one in the business world, I focus on growing competitive advantages with the power of scientific measurements and content marketing.
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i@jasminemoradi.com
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