La humanización de la tecnología, uno de los ejes de Smart Conversations
La humanización de la tecnología, uno de los ejes de Smart Conversations Este es el quinto año consecutivo que el evento se realiza en México de la mano de spAce
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Becoming the “Ultimate Music Assistant” by scientifically decoding the DNA of music.
Becoming the “Ultimate Music Assistant” by scientifically decoding the DNA of music.
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How Your Choice of Brand Sound Can Make or Break the Consumer Experience.
Lauren McGuire: “We’ve done work with fast casual dining restaurants there’s a lot going on you know we’ve done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music”.
Fight, Flight, or Freeze: How We Respond to Sounds.
Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?
Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
Lauren McGuire: “When you read that quote I have to laugh about it, because clients are aware of this”.
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