Dr. Johannes Coloma-Flecker: “Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound DNA”.
Thomas Lidy: “The human choice is still not fully objective, but at least we try to get the coherent taxonomy of genres and moods where you can attach a song to multiple of those without the necessity and saying you are in this box, and you are in this box”.
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
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