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Dr. Johannes Coloma-Flecker: “This universal language has that feeling to it. Music allows us to connect directly. We don’t need to translate it. We don’t need to wait for it. We immediately feel it and this is something so powerful that few others medium have”.
Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?
How is music contributing to – or detracting from – your brand…? While the art of branding so often focuses on visual identity, research shows that the music you play in your
Dr. Bradley Vines: “I’ve seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so when they use that music brand recognition the equivalent neurological equivalent of brand recognition goes way up”.
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