
Use music consistently and tie it into your brand vision.
Dr. Bradley Vines: “Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most”.
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Jasmine Moradi:
I’m very curious about because I’m facing the same problem, and you’re met so many people, how come brands are still neglecting this the power of Limbic Sparks in their brand strategy? Or the leader scared of emotions? Why is it so challenging? To be close to our emotions?
Kevin Perlmutter:
You know something? I don’t know the exact answer to that question. I mean, partially, it’s because people get stuck in the way it’s always been done and changes. But I’ve come to another theory recently. Another conclusion is that people associate emotional branding. When I say people, I mean brand leaders CMOS, you know, they associate emotional branding with, oh, I don’t want to get my brand doesn’t want to be more emotional. No, my CEO doesn’t want our brand to be soft and emotional. people associate emotional branding with their brand, changing its personality, and being more emotional. That’s not what we’re talking about.
Dr. Bradley Vines: “Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most”.
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Ola Sars: “Obviously I couldn’t enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech side and that’s what I did with my first startup in the music space”.
Shops, drinking establishments and eateries have fallen silent at different times under Covid-19 restrictions but, as Kevin Hilton reports, background music and sound in general continues to play a big
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