MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New.
Helena Kosinski: “Then continuing to use different types of streaming services. On the film and TV side that’s seen the biggest increase was Netflix and Disney plus launched”.
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Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
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“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details
Sven-Olov Daunfeldt: “Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters”.
Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding.
Lauren McGuire: “Then ended up working in the sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the career path”.
Sound Branding in the Age of COVID-19 Needs to Evolve.
Lauren McGuire: “It’s again it’s not about the sound it’s kind of about human experience”.
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