Steve Keller: “It is a really pleasurable experience, and it’s very addictive. Music is an extremely powerful dopamine trigger. It’s one of the reasons why we have particular songs we like to listen to over and over and over again”.
Dr. Bradley Vines: “When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you’d like to develop for the brand”.
Magnus Rydén: “It was even better to play no music than playing wrong music. Just playing music that’s not good enough can actually hurt your sales. The first step is always to have a purpose”.
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