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Affective
Atmospherics, Pleasure And Arousal: The Influence Of Response Moderators in a Shopping Mall
The arousal induced by music and aroma results in increased pleasure levels which in turn positively influence shopper behaviors, including time and money spent, approach behavior, and satisfaction with the shopping experience. The combination of aroma presence and loud music resulted in a significantly higher level of reported pleasure compared to other conditions.
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Customer stress-relaxation: the impact of music in a hospital waiting room
The arousal induced by music and aroma results in increased pleasure levels which in turn positively influence shopper behaviors, including time and money spent, approach behavior, and satisfaction with the shopping experience. The combination of aroma presence and loud music resulted in a significantly higher level of reported pleasure compared to other conditions.
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The Effect of Environmental Perceptions on Behavioural Intentions Through Emotions: The Case of Upscale Restaurants
The arousal induced by music and aroma results in increased pleasure levels which in turn positively influence shopper behaviors, including time and money spent, approach behavior, and satisfaction with the shopping experience. The combination of aroma presence and loud music resulted in a significantly higher level of reported pleasure compared to other conditions.
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In-store music and aroma influences on shopper behavior and satisfaction
The arousal induced by music and aroma results in increased pleasure levels which in turn positively influence shopper behaviors, including time and money spent, approach behavior, and satisfaction with the shopping experience. The combination of aroma presence and loud music resulted in a significantly higher level of reported pleasure compared to other conditions.
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Music alters visual perception: Our conscious experience of the world may be less objective than we think
The study showed that listening to happy compared to listening to sad music had a dramatic effect on people’s perception. Respondents were assigned to identify happy and sad smileys while listening to happy or sad music. The results showed that even when a neutral face smiley was shown, the respondents that listened to happy music thought they saw a happy smiley and vice versa.
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Happy vs. Angry vs. Sad vs. Calm music
Calm music may be helpful in boosting social bonding and empathy, when people are in tears.
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The Music of Power Perceptual and Behavioral Consequences of Powerful Music
Music that has been pre-tested as being powerful, makes people feel more powerful. Powerful music increases abstract thinking, illusory control, and moving first (power behaviors). Music with more bass create a greater sense of power among people compared to the same music but with lower levels of bass.
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Why Are We Attracted to Sad Music?
Results suggest that thinkers do not experience an improved mood from listening to sad music and in fact may derive greater benefit from listening to happy music than other listeners, indicating that their attraction to sad music is part of their generally maladaptive mood regulation strategies.
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The sound of silence:Why music in supermarkets is just a distraction
This research shows that many if not all, supermarket customers can deconstruct the soundscape and isolate elements that provoke different emotional reactions. However, the effect of music in supermarkets remains marginal, perhaps only affecting a very small number of consumers, or in fact having no effect at all. Consumers on the whole, are largely unaware of music within the store; a conscious appreciation or even awareness of music is rare amongst consumers and this absence of direct impact needs to be explored further.
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Co-creation of background music: A key to innovating coffee shop management
When customers are integrated in the choice of music that already is congruent with the environment the perceived mood of the customer is increased which leads to increased approach behaviors – in this case they spend more time and money in the store.
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