Sound Design

Purchase Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy Joel Beckerman & Tyler Gray In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don’t need to be a musician or a composer to harness the power of sound….

Purchase Sonic Branding Daniel Jackson Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands – sound. Sonic branding is a new fast growing area related to advertising and media development…

Purchase Audio Branding: Using Sound to Build Your Brand Colleen Fahey & Laurence Minsky Audio Branding is a concise, practical guide on the influential world of audio branding – what it is, why it’s important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds…

Purchase Audio Branding: Brands, Sound and Communication Kai Bronner & Rainer Hirt Audio Branding, also known as Sound Branding or Sonic Branding, describes brand communication through sound, using brand sound elements like an audio logo, a brand song or a brand voice. So far, brands have spent a lot of time and money on visual…

Purchase Sounds Like Branding: Use the Power of Music to Turn Consumers Into Fans Jakob Lusensky Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world’s most famous brands have been turning to music and artists to engage the public in a way they could never…

Purchase Sound Systems: Design and Optimization: Modern Techniques and Tools for Sound System Design and Alignment Bob McCarthy Sound Systems: Design and Optimization provides an accessible and unique perspective on the behavior of sound systems in the practical world. The third edition reflects current trends in the audio field thereby providing readers with the newest…

Purchase Oxford Handbook of Music & Neuroscience Julian Treasure Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment – including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows…