Consumer Neuroscience
What is the future of Audio Branding?
“It will be interesting to see if artificially intelligent generated music can become useful. I think that there’s a chance there that you will be able to describe an emotional scope for an ad and fed into a system that creates music that fits that or that goes through a large database of music”.
Read More
Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
Read More
The power of audio ads.
Dr. Bradley Vines: “Imagination for what’s happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can’t shut off hearing. You can always close your eyes but when you’ve got the radio on you’re just being fed information”.
Read More
The benefits and dangers with using popular music in your brand communication.
Dr. Bradley Vines: “I’ve seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so when they use that music brand recognition the equivalent neurological equivalent of brand recognition goes way up”.
Read More
How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales.
Dr. Bradley Vines: “It’s not always easy for the participants to articulate what they feel, what they think and especially not knowing what they need and where they’re going next if you ask those kinds of questions”.
Read More
Use music consistently and tie it into your brand vision.
Dr. Bradley Vines: “Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most”.
Read More
Is music a too complex language for brands to understand?
Dr. Bradley Vines: “So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that may be a little harder to do as maybe it needs some kind of translation”.
Read More
Neuroscience explains how music influences video ad performance.
Dr. Bradley Vines: “When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you’d like to develop for the brand”.
Read More
What is music? with Dr.Bradley Vines
Dr. Bradley Vines: “We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?”.
Read MoreI love to hear from you.
Let's discover together!
Message me
i@jasminemoradi.com
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
