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Dr. Bradley Vines
Self-medicating through music during quarantine.
Dr. Bradley Vines: “It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health”.
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Can music replace psychedelic drugs?
Dr. Bradley Vines: “Can you imagine a music system that’s tuned in to what you need and that can deliver music that’s just suited for arriving at a desired state of mind and experience. That is really helpful, beneficial and interesting”.
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How to train an AI- system to deliver tailored music that leads a person into a desired mental state.
Dr. Bradley Vines: “Throughout human history we know about the power of music and that brings us to the point of how can we use data to really move the needle, so we can use music to make intelligent decisions in this moment”.
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How Wavepaths’s AI music system delivers personalized, adaptive, therapeutic experiences with music for psychedelic therapy.
Dr. Bradley Vines: “So his insight was that music is playing an incredibly powerful role. You can even look at psychedelic therapy as a kind of music therapy that enables music to do even more than it would normally”.
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Traditional mental health treatments vs. music in psychedelic therapy.
“Whereas with music this is something that the person is experiencing continuously. They will hear this even if they’re not paying attention to it. It is a very helpful way to influence mood and to create calm, or to support different emotional states. That is why music is so very powerful”.
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Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance.
Dr. Bradley Vines: “We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is related to certain patterns that develop in the brain”.
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Covid-19 is burdening our mental health and music can help.
Dr. Bradley Vines: What’s usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before, whether to sit the stand or sit down, whether to shake hands or not”.
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What is the future of Audio Branding?
“It will be interesting to see if artificially intelligent generated music can become useful. I think that there’s a chance there that you will be able to describe an emotional scope for an ad and fed into a system that creates music that fits that or that goes through a large database of music”.
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Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
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The power of audio ads.
Dr. Bradley Vines: “Imagination for what’s happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can’t shut off hearing. You can always close your eyes but when you’ve got the radio on you’re just being fed information”.
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