In-Store Music
Can Sound Decrease Store Theft?
Sven-Olov Daunfeldt “The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?”.
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Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience.
Sven-Olov Daunfeldt: “The retail industry will change dramatically after this pandemic, specially restaurants and hotels”.
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Stop Turning On The Radio! Your Choice Of In-store Music Makes Or Breaks Your Business.
Sven-Olov Daunfeldt: “If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business”.
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Choose between the store employees’ happiness of influencing the in-store music, or losing sales?
Sven-Olov Daunfeldt : “For instance the music preference of the employees were really not in line with the music of the brand identity”.
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It’s proven – music has a huge effect on store employees. Shoot me! Literally!
Sven-Olov Daunfeldt: “You are there for a long time, and maybe you’re being influenced by other things more than the music that is played in the store”.
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Why randomized music experiment is the key to capture the causal effects.
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
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The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries.
Sven-Olov Daunfeldt: “What increased most in the sales was actually dessert and coffee, and it was not summer”.
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What Brands Should Learn From The Successful Music Strategy of Starbucks.
Sven-Olov Daunfeldt: “”He realized after a while he couldn’t continue playing Italian opera, so he started to play more classic music which was better but not maybe perfect”.
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“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details
Sven-Olov Daunfeldt: “Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters”.
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How can music help stores with the hit of the pandemic?
Magnus Rydén: “I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your brand, a more flagship type of experience”.
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