Music research
Aesthetic Judgments of Live and Recorded Music.
Dr. Amy Belfi: “How is experiencing a live concert different from experiencing a streamed concert or watching a recorded concert?”
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Why is music important,
and why do we like it so much?
Dr. Amy Belfi: “Music is important, and we like it so much as it is an aspect of our behavior and our everyday lives. It’s something that people really enjoy.”
Read MoreHigh Energy Music During Driving Elevates Positive Mood for the Day Ahead
Dr. Amy Belfi: “The most interesting part was that the people who had the high valence playlists showed the most changes in their positive mood”.
Read MoreChoosing famous songs in Audio Branding may not be beneficial.
Dr. Amy Belfi: “In terms of like brands using famous melodies. I can see how that might be a negative, because everybody has associations with these melodies whether good or bad. They already have you know feelings and semantic associations”.
Read MorePeople Esthetically Judge a Piece of Music Less than a Second.
Dr. Amy Belfi: “Within less than a second people were forming opinions, and they’re making a set of judgments about how much they like the music”.
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Music Evokes Autobiographical
Memories More Vivid than Visuals.
Dr. Amy Belfi: “Music is strong intertwined with our memories and emotions. For example hearing a song from our past can transport us back in time”.
Read MoreName the Tune: Left Temporal Polar is he Part of Our Brain We Use for Naming Songs.
Dr. Amy Belfi: “They could name most of the melodies the people with damage elsewhere in the brain also were really good at the task”.
Read MoreThe Music Cognition Career Journey of Dr. Amy Belfi.
Amy Belfi is an Assistant Professor in the Department of Psychological Science at Missouri in the United States.
Read MoreLauren McGuire’s best Sonic Branding Practices to Brand Leaders in the New Now.
Lauren McGuire: “To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions”.
Read MoreHow Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
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