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Music research
Aesthetic Judgments of Live and Recorded Music.
Dr. Amy Belfi: “How is experiencing a live concert different from experiencing a streamed concert or watching a recorded concert?”
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Why is music important,
and why do we like it so much?
Dr. Amy Belfi: “Music is important, and we like it so much as it is an aspect of our behavior and our everyday lives. It’s something that people really enjoy.”
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High Energy Music During Driving Elevates Positive Mood for the Day Ahead
Dr. Amy Belfi: “The most interesting part was that the people who had the high valence playlists showed the most changes in their positive mood”.
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Choosing famous songs in Audio Branding may not be beneficial.
Dr. Amy Belfi: “In terms of like brands using famous melodies. I can see how that might be a negative, because everybody has associations with these melodies whether good or bad. They already have you know feelings and semantic associations”.
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People Esthetically Judge a Piece of Music Less than a Second.
Dr. Amy Belfi: “Within less than a second people were forming opinions, and they’re making a set of judgments about how much they like the music”.
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Music Evokes Autobiographical
Memories More Vivid than Visuals.
Dr. Amy Belfi: “Music is strong intertwined with our memories and emotions. For example hearing a song from our past can transport us back in time”.
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Name the Tune: Left Temporal Polar is he Part of Our Brain We Use for Naming Songs.
Dr. Amy Belfi: “They could name most of the melodies the people with damage elsewhere in the brain also were really good at the task”.
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The Music Cognition Career Journey of Dr. Amy Belfi.
Amy Belfi is an Assistant Professor in the Department of Psychological Science at Missouri in the United States.
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Lauren McGuire’s best Sonic Branding Practices to Brand Leaders in the New Now.
Lauren McGuire: “To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions”.
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How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
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