WTF is up with Twitter’s new refresh sound? It’s been compared to frogs and aliens. But why the change? And what does it mean? Jasmine Moradi, a behavioral science expert focusing on audio and its impact on user experience, says she has mixed opinions about the update. She calls the previous pop “boring.” “I like…Read More
Abstract This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The thesis’s hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers’ emotions, brand image and response. The aim of the study is mainly to…Read More
Med rätt musik ökar försäljningen. Det är budskapet bakom Stims kampanj ”Musik för dig som vill mer”. Tillsammans med sju svenska musikskapare och artister vill Stim uppmärksamma restauranger och butiker på vikten av att spela musik som verkligen skapar värde för kunderna och verksamheten. Det är en lång rad svenska artister och låtskrivare som medverkar…Read More
Shops, drinking establishments and eateries have fallen silent at different times under Covid-19 restrictions but, as Kevin Hilton reports, background music and sound in general continues to play a big and increasingly sophisticated role for these businesses. Music studiesThis aspect of audio was highlighted in a survey conducted by retail management students Jasmine Moradi and…Read More
World-unique research on how background music affects personal and customers in the commercial marketplace.
Listen to Sven-Olov Daunfeldt talking [in Swedish] about our collaboration with Soundtrack Your Brand and how it has enabled world-unique research on how background music affects personal and customers in the commercial marketplace. Handelsrådet podcast in conversation with Ylva Landström Åkesson.Read More
What a milestone! Our music research has been accepted to Journal of Retail and Consumer Service. Co-authors Sven-Olov Daunfeldt, Christina Öberg & Niklas Rudholm and thanks to Filippa-k and Soundtrack Your Brand The effects of in-store music on consumer behavior have attracted much attention in the marketing literature, but surprisingly few studies have investigated in-store music in…Read More
https://youtu.be/4ote-olSsB8 Ola Sars and Paul Stuarts presentation starts from 44:00. Summary: – The global music market is transitioning onto the streaming model.– B2C has lead the wa with 347 million paying subscribers worldwide 2019, projecting > 1 Billion EoY 2030 (3x).– B2B is yet to follow B2C, but Soundtrack us now the market distributor, driving B2B…Read More
The Swedish Retail and Wholesale Council Webinar: SVen-olov Daunfeldt and Ola Sars talking about the effects of background music on staff and sales.
Listen to Sven – Olov Daunfeldt and Ola Sars (one of the founders of Beats Music and now CEO of Soundtrack Your Brand) talking about the importance of background music for commercial marketplaces. How the background music can affect the staff and what happens when the staff can decide more freely about the music that is played in…Read More
(Hypebot) — From Travis Scott’s special Cactus Jack Meal to a partnership with reggaeton star J Balvin, fast food giant McDonald’s is successfully using music to drive its brand forward. By Laura Veras, Associate at CAD Management Over the past few months, we have seen a great display of innovative marketing strategies coming from some of the…Read More
A key challenge facing Soundtrack has been a reluctance among business owners to move away from private accounts to a licensed music service that is about three times more expensive. Sars hopes that industry organizations will now try to regulate the market in a similar way that sports broadcasters such as Sky Sports have done with…Read More