Ola Sars
Audio revolution in the public domain is the next hit – audio messaging and audio research.
Ola Sars: “What Spotify is now doing with podcasts is kind of going beyond music. There’s an audio extension as well into the public domain that might go beyond music. For me that’s very interesting, and it can be anything from informative messaging to soundscapes design”.
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How music can help your store under the pandemic.
Ola Sars: “I think it’s even more important now when, if your business is open, if you’re fortunate enough to be in a location where you’re actually in business still partially or fully that the music is there. The music doesn’t stop because imagine walking into a restaurant or a retail store with a few people, and it’s silent”.
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The real pivotal moment for the music industry is the day we can prove in real-time that music increases sale.
Ola Sars: “We’ll be unlocking incredible value for the music industry. In order to do that you need to build sophisticated technology that can react in real time, and work with sales figures and in real time be able toadjust the experience.
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Soundtrack Unlimited: the world’s first on-demand B2B music streaming product.
Ola Sars: “We opened up that opportunity to anyone to also be as interactive as they possibly can if they want to play over the weekend or 100 times in a row. It allows them to do anything they want with their music, and it allows them to pay sustainability levels”.
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How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming.
Ola Sars: “We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of what we extract to the music industry to the labels and the publishers”.
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The music industry has to stop giving away music for free.
Ola Sars: “I always find it so ignorant that music is always perceived as a free service. Why? Because artists are putting their time and soul to create it and music has been and still is undervalued as an art”.
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Soundtrack Your Brand offers a valuable product solution for entrepreneurs to increase store sales and customer experience.
Ola Sars: “Together with the industry we’ve done something that really unlocks value and helps artists get paid more than in these times. We need to collect every little scent for our creatives, so they survive because lives are out the door right now, and we look for the industry organizations to understand this”.
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Signing Universal Music Group to set the business model of the broken B2B music industry.
Ola Sars: “Clearly that this was a pivotal moment for the industry when Universal Music Group finally and gladly joined us. We did some adjustments and we launched the model together”.
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Artists and musicians are missing out on $2.7 billion per year.
Ola Sars: “The numbers don’t lie. It’s a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It is not ill intent it’s usually just that they don’t know”.
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The difference between B2C and B2B music streaming products explained.
Ola Sars: “If you were using Spotify or Apple Music in your store, it’s actually illegal, and it’s the similar thing if you open a cinema on your Netflix account. If you’re a sports bar, and you’re showing Premier League or some sports event, every owner knows that they need a business license”.
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