Sound Architecture
It is time for brands to allocate a budget for creating a holistic sound experience.
Margareta Andersson: “Create a budget that will take care of the sound environment. It doesn’t have to be sound design, it could just takecare of like the acoustic part”
Read MoreSpot on sound designs is early intertwined with the visual and acoustic.
Margareta Andersson: “We say that is not going to be very good in that position because the sound is going to bump, and you’re going to have an acoustic problem”.
Read MoreLexter – the early pioneers developing the digital sound design system TWANG.
Margareta Andersson: “When we started there were no sound systems that fit the need, so we had to develop our own”.
Read More“The Impossible run” – the life changing sound project.
Margareta Andersson: “We managed to do this sound event with directional speakers as navigation direction”.
Read MoreHow the shopping mall Mood Stockholm became the Europe’s largest sound design concepts with 22 sound zones and a 100 unique sound productions.
Margareta Andersson: “We had a really brave customer, because the whole idea of Mood Stockholm from the beginning was that they wanted to create something that wasn’t existing”.
Read MoreHow sound masking is utilized to minimize private conversations and sensitive information in bank offices.
Margareta Andersson: “Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations”.
Read MoreHow modern co-working spaces are being designed to maximum the sound experience to increase productivity.
Margareta Andersson: “In open office spaces of co-working spaces I would recommend to build different sections depending on staff task and mood”.
Read MoreThe important role of a Sound Architect.
Margareta Andersson: “If you’re going gonna work with what I’m doing you need to be in control of peoples behavior in the environment itself”.
Read MoreLexter -the early pioneers in shaping sound design and sound technology in public spaces in Sweden.
Margareta Andersson: “The possibilities was in my head and I didn’t know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture”.
Read MoreFrom advertising to Sound Architecture – the entrepreneurial journey of Margareta Andersson.
Margareta Andersson: “When I was really young I was more passionate to drawing. My earliest memory wasn’t music it was actually tone of voices”.
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