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Sound Research
Music & the Brain: How Music Changes the Brain
The Science of sound Sound Design & Audio Branding Voice technology Music in film Music in Advertising Music & the Brain TedTalks From Perception to Pleasure: How Music Changes the Brain | Dr. Robert Zatorre By TEDx Talks Music & The Brain A piano lesson for life – Changing the brain through music | Geir…
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Voice Technology: How AI and Voice Technology will transform our world
The Science of sound Sound Design & Audio Branding Voice technology Music in film Music in Advertising Music & the Brain TedTalks Why Voice Will Win By GaryVee Voice Technology Burnistoun – Voice Recognition Elevator in Scotland By VideoFunStation This AI Can Clone Any Voice, Including Yours By Bloomberg Quicktake How To Win Once Voice…
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TedTalk Music & Sound Design: How to harness the power of sound
The Science of sound Sound Design & Audio Branding Voice technology Music in film Music in Advertising Music & the Brain TedTalks Harnessing the Power of Sound By TEDx Talks TedTalk Music, Sound Design, & Voice The Beautiful Lies of Sound Design | Tasos Fratzolas By TEDx Talks How to translate the feeling into sound…
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Sound Design & Audio Branding: How to Sound Design in Filmmaking and Advertising
The Science of sound Sound Design & Audio Branding Voice technology Music in film Music in Advertising Music & the Brain TedTalks Sound Design for Filmmaking By MrBrynnorth How to Sound Design How to Sound Design By Wired The Fundamental Elements of Film Music By Artlist Lophiile Breaks Down Sound Design With A Musical Mindset…
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Music in Advertising: How To Compose Music For Commercials
The Science of sound Sound Design & Audio Branding Voice technology Music in film Music in Advertising Music & the Brain TedTalks Hyperballad: Music for Ads By Sound On Sound magazine Music in advertising Josh Rabinowitz, EVP/Director of Music, Grey By Josh Rabinowitz Music in Advertising and Film By INES – Innovation Network of European…
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Effects of music in service environments: a field study
Analyses revealed that individuals reported themselves as shopping longer when exposed to familiar music but actually shopped longer when exposed to unfamiliar music.
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The effects of music in a retail setting on real and perceived shopping times
Analyses revealed that individuals reported themselves as shopping longer when exposed to familiar music but actually shopped longer when exposed to unfamiliar music.
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The influence of music tempo and musical preference on restaurant patron's behavior
The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms of enjoyment of the experience and future behavioral intentions. The results show that music preference provided a better explanation of actual time spent dining than tempo, although neither variable had a significant effect on perceived time. Time spent in the restaurant was the most powerful predictor of money spent in the restaurant. Finally, the outcomes of the restaurant encounter were found to be significantly related to musical preference, but the effects of music tempo were nonsignificant. 2002 Wiley Periodicals, Inc.
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Musical tempo (fast/slow) and waiting perceptions
There is a significant positive relationship between background musical tempo and temporal perception. However, the significance of the relationship decreased when actual waiting time exceeded 15 min. The slow tempo treatment was the only treatment in which the mean perceived duration was shorter than the mean actual wait. Findings also revealed how slow-tempo music produced significantly enhanced affective response (satisfaction, positive disconfirmation of expectations, and relaxation) compared to fast-tempo music.
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Atmospherics, Pleasure And Arousal: The Influence Of Response Moderators in a Shopping Mall
The arousal induced by music and aroma results in increased pleasure levels which in turn positively influence shopper behaviors, including time and money spent, approach behavior, and satisfaction with the shopping experience. The combination of aroma presence and loud music resulted in a significantly higher level of reported pleasure compared to other conditions.
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