Dr. Charles Spence: “If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online”.Read More
Dr. Charles Spence: “My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened”.Read More
Lauren McGuire: “To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions”.Read More
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.Read More
Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment.
Lauren McGuire: “How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and safe”.Read More
Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior.
Lauren McGuire: “You guys work together with Sentient Decision Science, and the results are based on the subconscious mind, a more accurate response”.Read More
Lauren McGuire: “We’ve done work with fast casual dining restaurants there’s a lot going on you know we’ve done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music”.Read More
Lauren McGuire: “When you read that quote I have to laugh about it, because clients are aware of this”.Read More
Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?Read More