Sustainable Audio Design
Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,Read More
Martin Willers: “My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade”.Read More
Martin Willers: “The best audio experiences are typically when people are saying like “When I was at this concert I had electric goose bumps all over my body”. Some people are able to reproduce that experience at home”.Read More
Martin Willers: “In Sweden I think we’re the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call “mysbeslysning”, which is like cozy lightning. It’s a word that you know is really powerful to a lot of swedes”.Read More
Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party?
Martin Willers: “We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a studio recording”.Read More
The Story behind the Transparent Speakers : From A Tumblr post turned into a successful Kickstarter campaign funding the first Transparent speakers.
Martin Willers: “Something that we felt strongly about at the time was that technology was at war with the home decor. Back then we didn’t have that many Bluetooth speakers or wireless speakers instead most people were connecting to an amp”.Read More
Martin Willers: “Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky”.Read More