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Transparent
Transparent is on a mission to become the first circular tech brand.
Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,
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Transparent home speakers: high-quality sound vs. timeless sustainable design.
Martin Willers: “My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade”.
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Is it Possible to Kill Beats by Dre. Sound for a Concert Hall Effect at Home?
Martin Willers: “The best audio experiences are typically when people are saying like “When I was at this concert I had electric goose bumps all over my body”. Some people are able to reproduce that experience at home”.
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The Light Speaker: 3 in 1 design.
Martin Willers: “In Sweden I think we’re the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call “mysbeslysning”, which is like cozy lightning. It’s a word that you know is really powerful to a lot of swedes”.
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Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party?
Martin Willers: “We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a studio recording”.
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The Story behind the Transparent Speakers : From A Tumblr post turned into a successful Kickstarter campaign funding the first Transparent speakers.
Martin Willers: “Something that we felt strongly about at the time was that technology was at war with the home decor. Back then we didn’t have that many Bluetooth speakers or wireless speakers instead most people were connecting to an amp”.
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The story behind the design firm People People – innovation, design and sustainability.
Martin Willers: “Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky”.
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