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Dr. Bradley Vines: “Throughout human history we know about the power of music and that brings us to the point of how can we use data to really move the needle, so we can use music to make intelligent decisions in this moment”.
Martin Willers: “In Sweden I think we’re the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call “mysbeslysning”, which is like cozy lightning. It’s a word that you know is really powerful to a lot of swedes”.
Thomas Lidy: “Our aim here is not directly to map out the people’s emotion from the music directly, but to analyze the first step moods in the music. We have created a taxonomy that we think is good that can be used uniquely to describe moods in music”.
(Hypebot) — From Travis Scott’s special Cactus Jack Meal to a partnership with reggaeton star J Balvin, fast food giant McDonald’s is successfully using music to drive its brand forward.
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