
It’s proven – music has a huge effect on store employees. Shoot me! Literally!
Sven-Olov Daunfeldt: “You are there for a long time, and maybe you’re being influenced by other things more than the music that is played in the store”.
Musical preference influenced both the amount of time and money shoppers spent in the store, although musical tempo and volume had no observable effects.
The findings of a controlled field study examining the effects of background music on shopping behavior in a supermarket is examined. It is found that musical preference influenced both the amount of time and money shoppers spent in the store, although musical tempo and volume had no observable effects.
For the differences in shopping time and purchase amount indicates no differences among the background music factor-levels for either time or money spent. Therefore, H2, because of its negative wording, is supported, but H1, H3 and H4 are not.
The tempo and volume of the background music did not influence the shopping time or expenditures of shoppers. Of the control variables (covariates), only family size contributed significantly and then only for the amount of money shoppers spent.
H5 and H6 propose that shopping time and purchase amount respectively are influenced by shoppers’ preference For the background music. for differences in shopping time and purchase amount indicate that preference for the background music did influence behavior. It would appear that musical preference can have a positive influence on the amount of time and money shoppers spend in service environments.
How to conduct similar music research for your brand
H1:The time shoppers spend in a service environment will be reduced by loud music (Smith and Curnow, 1966).
H2:The amount of money shoppers spend in a service environment will be unaffected by loud music (Smith and Curnow, 1966).
H3:The tempo of background music will affect the total shopping time of shoppers (Milliman, 1982).
H4:The tempo of background music will affect the amount of money spent by shoppers (Milliman, 1982).
H5:Preference for the background music will affect the amount of time shoppers spend in the service environment.
H6:Preference for the background music will affect the amount of money shoppers spend in the service environment.
Sven-Olov Daunfeldt: “You are there for a long time, and maybe you’re being influenced by other things more than the music that is played in the store”.
Na verdade, a música nas lojas de varejo é muito mais importante do que se pensava anteriormente. E é tão importante para obter a música quando você inicia um negócio como quando você
The growing segment of music streaming for businesses has taken another step forward. Soundtrack Your Brand, a cloud-based music service that is trying to become the Spotify of the business
Magnus Rydén: “So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer”.
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