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Kevin Perlmutter: “I’m helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks”.
Martin Willers: “We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a studio recording”.
Dr. Johannes Coloma-Flecker: “My research question was, “How does music fit if we link music to specific parts of brand personality? Would this fit help us perceive the brands better than we would do without the music?”.
Lauren McGuire: “We’ve done work with fast casual dining restaurants there’s a lot going on you know we’ve done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music”.
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