Sami: Njut av musik
Musikens betydelse för människan är stor. Den är starkt sammanlänkad med våra känslor och påverkar våra beteenden. Att erbjuda rätt musik är en investering som leder till mätbara resultat –
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From advertising to Sound Architecture – the entrepreneurial journey of Margareta Andersson.
From advertising to Sound Architecture – the entrepreneurial journey of Margareta Andersson.
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Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
Why is it so important to continue measuring the impact of in-store music?
Magnus Rydén: “Just keep on doing these studies because there’s still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes”.
Forskning viser viktigheten av musikk i butikk
Musikk i butikk Det viser seg at musikken du spiller i din butikk er av mye større betydning enn tidligere antatt, og det er like viktig å skape en musikkprofil
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