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Thomas Lidy: “I was probably not meant to have a career as a musician. Later on I pursued computer science and specialized on music analysis because here I could finally combine the interest of computers and music, which was indeed very interesting”.
Ola Sars: ” The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a pragmatic approach and went to ask if we could actually do something with them where we could source the back end”.
Sven-Olov Daunfeldt: “Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters”.
Thomas Lidy: “The human choice is still not fully objective, but at least we try to get the coherent taxonomy of genres and moods where you can attach a song to multiple of those without the necessity and saying you are in this box, and you are in this box”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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