
What does your brand sound like?
This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
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This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,
The impact of choosing appropriate music has been researched and found to be effective. In a 2015 study from the Stockholm School of Economics, researchers looked at the impact of music at
Helena Kosinski: “Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn’t say that”.
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