What does your brand sound like?

This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the

Transparent is on a mission to become the first circular tech brand.

Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,

AUDIO BRANDING - SONIC BRANDING - SOUND SCIENTIST - MUSIC RESEARCH - IN-STORE MUSIC

Sixiemeson: Brand Fit Music

The impact of choosing appropriate music has been researched and found to be effective. In a 2015 study from the Stockholm School of Economics, researchers looked at the impact of music at

Consumers’ interest in virtual concerts.

Helena Kosinski: “Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn’t say that”.

Future predictions of how VR/AR and AI Music will change our lives. | Joel Doeuk

Future predictions of how VR/AR and AI Music will change our lives. | Joel Doeuk

Full version Podcast

What does your brand sound like?

Transparent is on a mission to become the first circular tech brand.

Sixiemeson: Brand Fit Music

Consumers’ interest in virtual concerts.

I love to hear from you.

Let's discover together!

Future predictions of how VR/AR and AI Music will change our lives. | Joel Doeuk

Future predictions of how VR/AR and AI Music will change our lives. | Joel Doeuk

Full version Podcast

What does your brand sound like?

Transparent is on a mission to become the first circular tech brand.

Sixiemeson: Brand Fit Music

Consumers’ interest in virtual concerts.

I love to hear from you.

Let's discover together!

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