Hästens: Effects of product-fit vs. brand-fit music

Hästens: Effects of product-fit vs. brand-fit music

Hästens: effects of product-fit vs. brand-fit music

The study showed that:
a) music has a great effect on the staff's perceived work environment,
b) customers perceived the brand less luxury when no-fit music was played,
c) music has no effect on direct sales on a high-risk and high-engagement product purchase.

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