
From advertising to Sound Architecture – the entrepreneurial journey of Margareta Andersson.
Margareta Andersson: “When I was really young I was more passionate to drawing. My earliest memory wasn’t music it was actually tone of voices”.
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Soundbite #1 (2:40)
Key take away – MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.
Soundbite #2 (8:43)
Consumers’ interest in virtual concerts.
Soundbite #3 (18:55)
Key take away – MRC Data’s 2020 U.S. Year-End report.
Soundbite #4 (26:27)
Billboard and MRC launch two new global music charts; ‘Billboard Global 200′ and the ‘Billboard Global Excl. US’.
Soundbite #5 (30:26)
The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia.
Soundbite #6 (33:42)
2021 Music industry trends & the future of music.
Soundbite #7 (40:34)
Helena Kosinski’s successful journey in the music business and career advice.
Soundbite #8 (50:58)
Music x Brands: music marketing opportunities.
Margareta Andersson: “When I was really young I was more passionate to drawing. My earliest memory wasn’t music it was actually tone of voices”.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Sven-Olov Daunfeldt : “For instance the music preference of the employees were really not in line with the music of the brand identity”.
Dr. Johannes Coloma-Flecker: “Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound DNA”.
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