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Listen to Sven – Olov Daunfeldt and Ola Sars (one of the founders of Beats Music and now CEO of Soundtrack Your Brand) talking about the importance of background music for commercial marketplaces.
Magnus Rydén: “We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values”.
Two years ago, Beats Music co-founder Ola Sars had a big idea. Together with Spotify biz dev boss Andreas Liffgarden, he launched SoundTrack Your Brand – a company created to
Thomas Lidy: “My first startup here Spectrum. I didn’t make it, and we had to close down after five years which was a very exciting ride with a lot of learnings”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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