
The effects of background music on staff and sales
It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
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It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
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Dr. Johannes Coloma-Flecker: “This universal language has that feeling to it. Music allows us to connect directly. We don’t need to translate it. We don’t need to wait for it. We immediately feel it and this is something so powerful that few others medium have”.
Helena Kosinski: “I think music allows the brands to access consumers that otherwise can be hard to reach”.
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