The effects of background music on staff and sales
It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
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How modern co-working spaces are being designed to maximum the sound experience to increase productivity.
How modern co-working spaces are being designed to maximum the sound experience to increase productivity.
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The successful strategy behind sourcing Spotify’s backend, structure and license.
Ola Sars: ” The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a pragmatic approach and went to ask if we could actually do something with them where we could source the back end”.
How sound masking is utilized to minimize private conversations and sensitive information in bank offices.
Margareta Andersson: “Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations”.
What brand leaders must know about the power of Audio Branding.
Kevin Perlmutter: “I mean as it relates to audio branding I think it’s becoming more and more popular brands are starting to realize that the sound that their brand makes is important, and it definitely affects people at an emotional level whether you are planning what that sound is or it’s just happening”.
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