Consumers’ interest in virtual concerts.
Helena Kosinski: “Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn’t say that”.
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How sound masking is utilized to minimize private conversations and sensitive information in bank offices.
How sound masking is utilized to minimize private conversations and sensitive information in bank offices.
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The power of emotions in sonic branding.
Kevin Perlmutter: “I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel”.
The methodology behind SYB’s Brand-Fit Music Scan Model.
Magnus Rydén: “We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values”.
Artists and musicians are missing out on $2.7 billion per year.
Ola Sars: “The numbers don’t lie. It’s a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It is not ill intent it’s usually just that they don’t know”.
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