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Kevin Perlmutter: “Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. I help them connect better bite more deeply understanding the people that they want to reach, understanding what makes them tick”.
Ola Sars: ” The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a pragmatic approach and went to ask if we could actually do something with them where we could source the back end”.
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
Magnus Rydén: “Just keep on doing these studies because there’s still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes”.
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