Step 4: Set up an internal investigation speaking to multiple stakeholders to understand your organization’s existing management mindset, business strategy goals, and design processes toward users and insights-driven decision-making. Organize stakeholder 1-1 interview, and workshops on how, why, and when to do user research.
Types of Questions:
Past experience:
– Do you know what UX Research is and how it works?
– Have you worked in-directly or directly with UX Research in your past role or organization?
– How? Walk me through the process.
-What were the challenges/gaps that you experienced in the design process?
-What were the possibilities that you saw?
Current experience:
– Are you working in-directly or directly with UX Research in your current role or organization?
– What are the challenges that you experience in the design process?
– What are the possibilities that you see? What are the research needs you have?
Simultaneously investigate to recognize the ideal experience users could have with your product or service.
Types of Questions:
– What user experience gaps can we identify?
– How can UX Research help to smooth out and enlighten the user experience journey?
As a UX Research expert, my job is not only to map out to understand the organization’s user needs and pain points but to also understand the leaders who are in a position to digest and adapt the research insights in their business and design decisions.