Why science says you should play music in your shop
Jasmine Moradi’s Tips For Music in Retail: Take control of the speakers. Know what music you’re playing and why. Don’t make random music choices. Don’t shuffle the lists. Plan your music. The
How to Make Bland Airplane Food Appetizing? A shot of Umami please!
How to Make Bland Airplane Food Appetizing? A shot of Umami please!
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How FuturePulse is empowering the music industry with Predictive Analytics.
Thomas Lidy: “It’s a European initiative, and it is a very interesting blend of technical partners research partners and music industry partners”.
Can Spotify business convince brands to pay more for music?
Two years ago, Beats Music co-founder Ola Sars had a big idea. Together with Spotify biz dev boss Andreas Liffgarden, he launched SoundTrack Your Brand – a company created to
Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand.
Ola Sars: “Obviously I couldn’t enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech side and that’s what I did with my first startup in the music space”.
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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