How sound masking is utilized to minimize private conversations and sensitive information in bank offices.
Margareta Andersson: “Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations”.
Menu
How to Make Bland Airplane Food Appetizing? A shot of Umami please!
How to Make Bland Airplane Food Appetizing? A shot of Umami please!
Support by listening, subscribing and sponsoring!
The Belgian B2B music AI company Musimap is backed by 20 years of human research combined with audio-processing and AI.
Thomas Lidy: “They didn’t know much about AI when they started. First they wanted to do this manual, mapping out the music’s world. That’s why they are named Musimap because they literally wanted to create a map of music”.
Take Control Of Your Speakers
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:
The benefits and dangers with using popular music in your brand communication.
Dr. Bradley Vines: “I’ve seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so when they use that music brand recognition the equivalent neurological equivalent of brand recognition goes way up”.
love to hear from you
Let's work together!
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
Send Me a Message
Menu
© 2020 Jasmine Moradi. All rights reserved.