Sonic DNA: from product to advertising to store experience.
Dr. Johannes Coloma-Flecker: “Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound DNA”.
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International Well Building Institute: Developing Buildings with People’s Health and Wellness at the Center of Design.
International Well Building Institute: Developing Buildings with People’s Health and Wellness at the Center of Design.
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Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
Sound Branding in the Age of COVID-19 Needs to Evolve.
Lauren McGuire: “It’s again it’s not about the sound it’s kind of about human experience”.
An audio logo is to your ear like a visual logo is to your eye.
Steve Keller: “Same thing with an audio logo as it is usually based on sound design. It could be a few notes that’s part of a simple melody, but it’s designed to be a very short sonic representation of the brand”.
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