“The Impossible run” – the life changing sound project.
Margareta Andersson: “We managed to do this sound event with directional speakers as navigation direction”.
Joel Douek Expresses his Lockdown Experience through Music.
Joel Douek Expresses his Lockdown Experience through Music.
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The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries.
Sven-Olov Daunfeldt: “What increased most in the sales was actually dessert and coffee, and it was not summer”.
Can music replace psychedelic drugs?
Dr. Bradley Vines: “Can you imagine a music system that’s tuned in to what you need and that can deliver music that’s just suited for arriving at a desired state of mind and experience. That is really helpful, beneficial and interesting”.
Why randomized music experiment is the key to capture the causal effects.
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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