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Martin Willers: “The best audio experiences are typically when people are saying like “When I was at this concert I had electric goose bumps all over my body”. Some people are able to reproduce that experience at home”.
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
Dr. Bradley Vines: “We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?”.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
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