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Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
Dr. Johannes Coloma-Flecker: “This universal language has that feeling to it. Music allows us to connect directly. We don’t need to translate it. We don’t need to wait for it. We immediately feel it and this is something so powerful that few others medium have”.
Lauren McGuire: “Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:
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