Ola Sars: ” The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a pragmatic approach and went to ask if we could actually do something with them where we could source the back end”.
So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States. This is a large non-profit, and they have an incredible campus with multiple buildings created by amazing European architects, and they always have the most incredible shows and performances from around the world and local Dallas people on their stages. When I encountered them they were looking to figure out how they could create stronger connections with their audience. They were feeling like some of the people they wanted to reach weren’t feeling the connection to the brand that they were hoping for, and one of the things that we uncovered was that in their communications they were using a tagline that was called “Staging the Amazing”.